RESULTS essential to refer to the Forum of Tourism in the Mediterranean, Meditour, which held its fourth edition in Manchester a few weeks ago, as few events take place on this scale and of such importance to Spain. In the present circumstances the tourism, agriculture and some industrial exports, render the situation, though difficult, is not desperate for this reason we articulate some ideas about Meditour.
The first is the variety of issues that arise around a modern tourism, technologically advanced and open to innovation. There was talk of issues such as sustainable tourism in a fragile area of view as is the Mediterranean climate, and how to balance energy consumption, the impact of agglomeration and transportation, with the development of the activity. Other issues included: strengthening the brand of the Mediterranean to the promotion of tourism, since the area receives 30% of international tourists and is a major destination for world tourism linkages with financial sector capable of creating investment tools to the sector, innovation in tourism products, expand the industry best practices and corporate social responsibility in multinational companies are given, and last but perhaps most importantly, the role of our capital human as an asset and competitive advantage in tourism.
The second idea arises from the Forum is willing to anticipate the changes that occur in the world. We are faced with situations of uncertainty that predictions made with data break from the past, but we can think of reasonable scenarios. Despite all our problems, what would today's economy if we did not Andalucía this infrastructure of ports, airports, roads, railways, hotels, restaurants and golf courses? Now is the time to prepare for the future with new projects that maintain and enhance this industry and see how it connects to other industries and construction. The third idea is institutional. Meditour is an initiative of the Chamber of Commerce of Malaga, who chairs the tourism committee of the Association of Chambers of the Mediterranean and the Mediterranean Centre for Innovation in Tourism, along with other entities. It is imperative that all institutions are aware of the importance of the Forum and to work without hesitation, actively, in the same, this is a responsibility that can not be avoided.
The first is the variety of issues that arise around a modern tourism, technologically advanced and open to innovation. There was talk of issues such as sustainable tourism in a fragile area of view as is the Mediterranean climate, and how to balance energy consumption, the impact of agglomeration and transportation, with the development of the activity. Other issues included: strengthening the brand of the Mediterranean to the promotion of tourism, since the area receives 30% of international tourists and is a major destination for world tourism linkages with financial sector capable of creating investment tools to the sector, innovation in tourism products, expand the industry best practices and corporate social responsibility in multinational companies are given, and last but perhaps most importantly, the role of our capital human as an asset and competitive advantage in tourism.
The second idea arises from the Forum is willing to anticipate the changes that occur in the world. We are faced with situations of uncertainty that predictions made with data break from the past, but we can think of reasonable scenarios. Despite all our problems, what would today's economy if we did not Andalucía this infrastructure of ports, airports, roads, railways, hotels, restaurants and golf courses? Now is the time to prepare for the future with new projects that maintain and enhance this industry and see how it connects to other industries and construction. The third idea is institutional. Meditour is an initiative of the Chamber of Commerce of Malaga, who chairs the tourism committee of the Association of Chambers of the Mediterranean and the Mediterranean Centre for Innovation in Tourism, along with other entities. It is imperative that all institutions are aware of the importance of the Forum and to work without hesitation, actively, in the same, this is a responsibility that can not be avoided.
died a few weeks ago Vladimir Raitz, pioneer and inventor, through Horizon Holidays, mass tourism and package holidays for British tourists, a concept introduced in 1949. This form of travel, collectively and low budget, was widely criticized as an exponent of mass-consumption and has an air of vulgarity, but it is undoubtedly a political force, social and economic that could not be ignored. His memoirs, collected in flight toward the sun, are recommended for anyone interested in the sector, but mainly because we have an image of innovative entrepreneur anticipates and creates the future.
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